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Last Updated on April 3, 2024 by Dennis
Some people new to email marketing flounder when it comes to knowing what to talk about in their emails to subscribers. They become shy and lack confidence in their leadership.
Brainstorm some ideas of the kinds of things you want to talk about. If you don’t know, try some of the ideas below out and it will help you get started with your email communications.
1 – Teach your subscribers how to do something specific.
People love getting bite-sized tutorials about things. Whether it’s a quick lesson on how to read a nutrition label or a single step on how to set up a split test sales page, they’ll appreciate getting a quick lesson from you in their email inbox.
2 – Send them a recommendation.
There are many things consumers have to purchase in any given niche. It might be a course or service – or it could be a tangible item like a crockpot, dumbbells, or lawn mower.
You can send your subscribers an in-depth review of a product telling them why you recommend something they’ll probably want to invest in at some point in their journey in this niche.
3 – Announce your new product!
It’s okay to toot your own horn and tell people when you have something new for sale. If you create a course or membership, let them know about it. What’s even better is if you can give your subscribers a perk that the general public doesn’t get.
This might be advanced access, even by a few days – or a discount coupon that lets them save money. You might even give them a specific bonus if they buy it as a subscriber that others don’t get access to.
4 – Conduct an interesting case study.
People love to see things unfold before they try it themselves. You can follow along with a course or utilize a tool and give them a play-by-play on how it went for you. You might even compile it into a free series where you show them how to do one step, give those results, and then move on.
5 – Survey them about something.
People love giving their $0.02 when they’re interested in a topic. By surveying them, you’re not only gathering information for your niche marketing needs, but you’re allowing them to have a voice and feel as though their needs are being addressed.
You can use a free tool like Survey Monkey to handle the survey and polls for you or you can simply ask your subscribers if they’d like to reply to you and give their feedback or send you a request for something, such as what your next product or case study should be about.
